This episode we talk with Donna Lichaw who helps her clients figure out what the story of their app or service is using a technique called story mapping. She’s got a new book out, The User’s Journey, that you’ll want to pick up after you hear about how it all works.
- Donnalichaw.com / Donna on Twitter
- See inside the Breaking Bad writers room
- Story Mapping Workshop
- Episode 212 with Sara Wachter-Boettcher and Eric Meyer
- The User’s Journey
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