This week we talk with Katel LeDu and Louis Rosenfeld — two book publishers in the tech and digital space. We chat about the importance of a publisher in the age of self publishing. What kinds of books are getting published and why should a publisher care about your book idea? What is the process for actually writing a book in 2016?
This episode we talk with Donna Lichaw who helps her clients figure out what the story of their app or service is using a technique called story mapping. She's got a new book out, The User's Journey, that you'll want to pick up after you hear about how it all works.