213: With Donna Lichaw

This episode we talk with Donna Lichaw who helps her clients figure out what the story of their app or service is using a technique called story mapping. She's got a new book out, The User's Journey, that you'll want to pick up after you hear about how it all works.


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Donna Lichaw

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Donna is a speaker, consultant and author of The User's Journey: Storymapping Products That People Love