248: AMP

January 30th 2017 Download MP3

Getting AMP'd with AMP. We're going to talk about the #hotdrama about AMP with a couple of AMP experts.

Tags: amp Google Performance Publishing SEO

Guests

Barb is chief product officer at Relay Media.

Paul is an open web developer advocate at Google.

1:06 What is AMP?
9:37 What problems is AMP trying to solve?
15:15 AMP is a wake up call but also a stop-gap solution.
16:35 A lot of people consider AMP an enemy to the web.
18:20 Is AMP a Google product?
21:20 How do you land on an AMP page from a UX perspective?
23:40 Articles written against AMP pages.
32:20 What do you do when you work on AMP pages locally?
33:02 Why does the AMP image tag exist?
37:00 I'm on AMP sites and images below the fold never load?
40:01 Publishers live and die by ads.
43:20 Does AMP have a bias towards Google properties? i.e. AMP YouTube
47:30 What's the benefit for a developer doing a Google AMP site? Are developers punished for not doing a Google AMP site?
55:50 Using AMP vs Facebook Instant Articles vs Apple News - all just forms of syndication?
1:00:02 What makes a good AMP site?
1:02:25 Issues with plugins and CMS' and AMP.
1:03:03 Could we be wrong betting it all on AMP?